Jessie McPherson Launches New Maternity App

Jessie McPherson’s Maternity App ‘Eve’

We’re excited to announce the launch of our new maternity experience platform – the Eve app.

Eve is offered to Jessie McPherson mums and their partners, free of charge. The app provides new and expectant mothers with access to a variety of tools and a library of educational content, all of which have been authored by obstetricians, midwives, and specialists. We hope that continued access to these tools and materials will enrich your pregnancy, birthing and early parenting experience with Jessie McPherson.

The Jessie McPherson Maternity Team are looking forward to providing an enhanced experience, our Clinical Midwifery Educator, Courtney Alexander has been instrumental in ensuring the app has all the latest evidence based content.

“The Eve app is a wonderful way for Jessie McPherson Private Hospital to engage with parents throughout their pregnancy and post-natal journey. With the app we have an ability to provide evidence based information, in an easy format, with a unique opportunity to ask questions of our midwives, resulting in parents having more accessible support.” Courtney Alexander, Clinical Midwifery Educator.

Jessie’s Maternity Unit Manager, Janelle Gridley, is delighted that the app will allow the team to seamlessly support families through their pregnancy and early parenting journey.

“It is a logical step that we make available such an amazing, interactive app as a wonderful resource of contemporary, evidence based articles and information for today’s pregnant women and their partners. Eve will enhance any woman’s pregnancy journey and make it easy to keep track of her statistics and progress along the way. It’s educational and a quick reference guide for most questions but also allows a conversation with a midwife if needs be and even makes contacting the hospital easy if a problem arises.” Janelle Gridley, Maternity Unit Manager


Eve Features

Eve is designed to enhance your pregnancy and birthing experience. Below is a summary of a selection of features available through the app.

Antenatal specific features include:

  • Baby Movement
  • Contraction Timer
  • Birth Preferences

Postnatal specific features include:

  • Baby Activity
    • Feeding
    • Nappies
    • Sleep
  • Baby growth trackers
    • Weight
    • Height
    • Head Circumference


Personalised Experience

Your home screen will change week to week based on your pregnancy journey, for example:

  • Articles based on the week of your pregnancy
  • Quick add activities
  • Reminders

Home Screen



Eve’s forum is moderated by our midwives and encourages mums to share and explore pregnancy and parenting information with other Eve users.

Do you have a question for mums who are further along their pregnancy journey or who have been through it all before?



Direct Chat

If you have an important, but non-urgent question concerning your pregnancy you can connect with the Midwifery team and your message will be responded to by the soonest available midwife.



Discover an ever-growing library of articles relating to pregnancy, birthing and early parenting. This evidence based content has been authored by a team of obstetricians, midwives and specialists.



Physical Health Tracker

Eve’s physical health tracker allows users with gestational diabetes to actively monitor their blood glucose levels throughout their pregnancy, while mums diagnosed with pregnancy hypertension can monitor their blood pressure.



Emotional Health Survey

Your emotional wellbeing is extremely important during this journey. The Edinburgh Postnatal Depression Scale (EPDS) is a screening tool designed to identify possible symptoms of antenatal and postnatal depression and anxiety. We strongly encourage you take the time to fill this out. Eve will give you regular reminders to do so.



Keep a visual record of your cherished pregnancy and baby milestones and show them to your friends and family.



The Eve Experience

Whilst we acknowledge that an app cannot replace the skills and experience of our Obstetricians and Midwives, we do hope that providing you with access to these tools will enrich your pregnancy, birthing and early parenting experience with Jessie McPherson.

Once you are booked in at Jessie McPherson you will receive information on how to access the Eve app, including download links and login details.

We wish you all the best for your pregnancy and parenting journey, and hope you enjoy your Eve experience!



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You can contact Jessie McPherson Private Hospital on 03 3534 2776 or send us a message below.

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